Specsavers Audiology continues to gain trust of Australian and New Zealand Consumers

9 May 2023

Specsavers Audiology has once again been listed among Australia and New Zealand’s most trusted audiology brands.

Reader’s Digest Magazine has recognised Specsavers Audiology Australia for its ‘Highly Commended’ award in the category ‘Hearing Services’ for the second year running as part of its annual 24th Annual Most Trusted Brands survey.

And for the first time, Specsavers Audiology New Zealand has made it to the list, also receiving a ‘Highly Commended’ award for ‘Hearing Services’.

Voted by Australians and New Zealanders, the annual Trusted Brands Survey recognises brands that are reliable and provide value-for-money—while also cleverly improving and expanding their existing practices to suit their customers’ needs and concerns.

Darrel Magna, Specsavers General Manager of Audiology welcomed the news.

“This is the second year in a row that customers have listed Specsavers Audiology among the most trusted brands,” he said.

“Crucially, brands included in the list were generated by asking consumers in Australia and New Zealand for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, which shows the impact that Specsavers Audiology is having, especially as we’re still a relatively young brand, having launched in the Australian market five years ago and New Zealand three years ago.”

“This acknowledgement is a testament to all our partners and store teams working tirelessly every day to ensure great value hearing care continues to be accessible for all Australians and New Zealanders,” he said.

The 24th annual survey of Most Trusted Brands is based on an independent market research survey with a representative sample of more than 2800 Australians and 1700 New Zealanders across 74 categories of products and services.

The survey reflects consumers’ opinions on which brand they think is the best in its category and is conducted across 41 countries with a global readership of over 35 million.

A complete list of Australia winners is available on the Reader’s Digest website here.

The complete list of New Zealand winners is available here.