Specsavers has a truly outstanding brand, clearly differentiated from the rest and highly trusted, according to the latest Optical Goods Retailing report by Mintel.
The respected market research report, published annually, looks at the UK optical market over the previous year as well as any future predictions.
In 2016, Specsavers was the most used optician, growing market share to 38.7% – and way ahead of our competitors in terms of volume, capturing more than four times as many spectacle purchasers as Boots or Vision Express.
Specsavers was used by 49% of those who bought glasses in the UK. And 37% of consumers who switched from another optician, went on to buy from us.
The report notes that both Specsavers and Boots enjoy high levels of brand trust, receiving higher scores on almost every aspect of attitudes towards brands in this survey compared to the one conducted in 2015. By contrast Vision Express appears to have slipped back.
Industry trends and forecasts
- In 2016, the best-performing market segment was contact lenses, which saw sales up 4.4% to reach £589m.
- Spending on optical goods and services will grow steadily between 2016 and 2021. Growth will be driven by the ageing population. Although there will be a trend towards premium spectacle lenses and contact lenses, intense competition between the major retailers will keep a lid on price rises.
- 9% growth in the number of over-55s between 2016 and 2021 will stimulate greater demand for spectacles and will also add to demand for hearing services
- There will be 1.9 million more over-55s in 2021 than in 2016. This ageing population will help to expand the market for glasses as well as creating increased demand for eye examinations and monitoring.